In 2000, we envisioned the sustainable future of energy and mobility for Iberdrola, decades ahead of the competition.

By futurising their strategy, brand, culture, and business model, we helped transform the energy industry, turning the aspirations of an €8 billion national utility into a €82.5 billion global sustainable energy leader.

The corporate vision developed for Iberdrola by Megavisionary in 2001 foresaw that, based on the Kyoto Protocol and new European directives, the surge in global energy demand could only be satisfied by clean and sustainable energy. Our megatrend foresight prompted Iberdrola to invest significantly in wind power, which competitors overlooked.

Iberdrola acquired Scottish Power in 2007 as part of our corporate vision to become a global renewable wind energy leader.

Our Megavision for Iberdrola included a retail strategy and store design to promote a culture of sustainability and renewable energy to the public.

Opodo was voted the Best Travel Website at the Chartered Institute of Marketing Travel Advertising Awards and won the prestigious ‘Revolution Award’ for Best Brand Building by an Online Business.

Opodo helps customers to find the best deals on flights, hotels and car rentals.

With 700 staff and over 1 billion Euros of sales, Opodo has become one of Europe’s most successful online business launches ever.

Megavisionary® worked with Canal+ to redefine its vision and business model for the future of digital television entertainment.

We developed a new Megavision® and venture for Canal+, redefining the PAY TV model and value chain and setting future strategic goals in content strategy, Video-On-Demand, and set-top box broadband integration strategy.

Megavisionary's strategy increased the personalisation of the user experience and data analysis to deliver all the entertainment needs for Canal+'s millions of users.

Envisioning the future: Strategising beyond zero-sugar drinks and sugar alternatives.

The future of functional drinks is poised for remarkable transformation as consumers increasingly seek beverages that offer enhanced health benefits, incorporate advanced nutrients, and personalised formulations to meet individual wellness needs.

Demand for low and no-alcohol drinks is increasing, with consumers looking for health-conscious alternatives.

Part of the Megavision and purpose of Amarumayu is to preserve the Amazon ecosystem by empowering the indigenous communities who have protected the Amazonian rainforest for centuries.

AMARUMAYU: The River Serpent

We created a new name and Megabrand for the venture by extensively researching the name used by native tribes to describe the Amazon River. In the ancient Quechua language, "Amarumayu" combines "Amaru," meaning "serpent," and "Mayu," meaning "river."

Amarumayu drinks use antioxidant superfruits, including the Buriti fruit, known as “The Tree of Life” because it has provided food for hundreds of vertebrate species for thousands of years. Another superfruit is CAMU CAMU, nature’s most potent vitamin C source – 50 times as much Vitamin C as an orange!

"We are thrilled to announce that our client, Cepsa, along with their new CEO, Maarten Wetselaar, has launched the #PositiveMotion strategy and vision for 2030. Cepsa is now positioned as a leader in sustainable mobility, new commerce, and green energy, committed to building a brighter future for society. This new strategy will differentiate Cepsa as a proactive force in shaping the energy and mobility infrastructure for 2050." Nicolas De Santis, Founder, Megavisionary Labs.

Megavisionary® has supported CEPSA in enhancing its 2030 strategy by creating a Megavision® that strengthens Cepsa’s ESG commitments, positioning the company as a leader in sustainable mobility and renewable energy.

Cepsa will invest over €8 billion over the next decade to decarbonize its product portfolio and introduce new sustainable energies to its energy parks. This includes green hydrogen for mobility, sustainable fuels for aviation, and solar power for its network of 2,000 service stations.

Modular new gas station design system

DEPASO Convenience Store for Cepsa Stations

Our strategy was for the new Flexi brand to strengthen Garanti’s reputation as a technologically progressive and innovative bank. Megavisionary® saw Flexi as an opportunity to create a new market segment of people seeking maximum personalisation of financial services that Garanti could own and continue growing.

Megavisionary® successfully launched Flexi’s innovative credit card services, allowing consumers to build in and add the most desired credit card features based on their individual financial needs and personal tastes, representing an unprecedented degree of tailor-made banking.

The new Flexi card product allows customers to exert influence over their banking, with the ability to choose from a combination of interest rates, points rewards rates, credit card fees, campaigns and card designs.

Seeds of Colour was born with the mission to transform the beauty industry with a powerful combination of nature and science, using organic fruits and vegetables to make its colour ingredients.

Seeds of Colour uses groundbreaking technology and processes to extract pigments from plants to create naturally coloured beauty products.

Seeds of Colour has won several awards showing industry recognition in natural and sustainable makeup innovation, including Marie Claire UK’s Sustainability Awards for the Best Sustainable Make-up brand and the prestigious Cosmopolitan UK Summer Beauty Awards.

“We work to support companies that aim to disrupt existing markets with innovative products and inventions. Seed of Colour’s technology to produce colour pigments will revolutionise how the cosmetics of the future are made” . Nicolas De Santis, founder MEGAVISIONARY and strategic advisor to Seeds of Colour.