Megavisionary creates new brand and strategic vision for global infrastruture giant ALEATICA
Megavisionary Labs has created the new global brand and vision for ALEATICA an IFM Global Infrastructure Fund (GFI) company and recently acquired from OHL Concesiones for EUR 2,158million (US$2,643million).
ALEATICA are focused exclusively on the design and operation of highways and other transportation assets and improve the quality of life of the communities where they have a presence.
ALEATICA includes a diversified portfolio of transportation infrastructure concessions in Spain, Mexico, Chile, Peru and Colombia, including 14 toll roads, three ports, one airport and one light rail asset.of Colour, the green biotech beauty company creating natural beauty products from plants, has engaged Megavisionary Labs to enhance its strategic business model, create B2B partnerships and support its international growth.
The megachallenge
Create a new brand and strategic vision for a new global mobility infrastructure company
The solution
Create a powerful brand that communicates the future of mobility
The impact
Creation of a new enterprise culture that motivates and engages thousands of employees around the world
SMART & SUSTAINABLE INFRASTRUCTURE
The new ALEATICA brand communicates ALEATICA’s new mission anchored in sustainability. The new ALEATICA symbol represents a human figure and represents humanity and its connection with planet earth in search for sustainability and equilibrium.
“The new strategic vision and brand for ALEATICA reflect the company's mission to create sustainable infrastructure that enhances the wellbeing of both people and the planet.”
Nicolas De Santis Cuadra, Founder & Chief Disruption Officer, Megavisionary Labs
