Two Decades Before Crypto and Bitcoin, Nicolas De Santis, Founder of Megavisionary Labs, Launched the First Digital Currency of the Web: Beenz.com.
Nicolas De Santis Cuadra was both an investor and the Chief Marketing Officer of Beenz.com, where he played a pivotal role in raising nearly $100 million in capital. Read the remarkable story of how he created and launched the Beenz brand, and the unprecedented cultural and governance challenges the company faced that ultimately led to its downfall.
Nicolas De Santis, founder of Megavisionary Labs was the Chief Marketing Officer of Beenz - The first digital currency of the web.
Before Bitcoin, Ethereum, and the wave of cryptocurrencies that dominate headlines today, there was Beenz.com—The Web’s Currency. Launched by Nicolas De Santis, investor and Chief Marketing Officer of Beenz, Beenz was the first global digital currency for the web. Created with the vision to revolutionise online transactions, Beenz paved the way long before crypto became a household name.
Today, with the rise of blockchain technology and cryptocurrencies, the lessons learned from Beenz resonate more than ever. It demonstrated that visionaries aren’t afraid to disrupt the status quo and that pioneering ideas can lay the groundwork for future revolutions in digital economies. In the article written for Substack, De Santis also highlights crucial lessons on the importance of good corporate governance, which is vital for both large companies and start-ups.
Read the Full beenz.com story on Substack
Beenz mania created by Nicolas De Santis brilliant marketing
“Launching Beenz was more than just about creating the first digital currency for the web—it was about pushing the boundaries of what was possible in the digital economy. We raised nearly $100 million and had the audacity to take on global scale, well before anyone else even imagined a digital currency could work. Though the timing was challenging, the experience showed me that true innovation isn’t about being first, but about having the courage to reinvent the rules entirely.”.
Nicolas De Santis, Founder & Chief Disruption Officer, Megavisionary Labs
